What's Your Brand?

I admit I don’t have my own brand, or at least I don’t have one just yet. To be perfectly honest, I’d never even heard of the concept of author branding until a few years ago when I joined the Land of Enchantment Romance Authors here in Albuquerque, NM. The idea of having a unique one-line slogan to describe your writing intrigued me and it’s something I've wanted ever since except for one huge challenge: I can’t for the life of me figure out how to group all my writing under one cohesive umbrella or brand name.

Perhaps because the romance writers I met knew exactly the type of books they wanted to write and why, or else they had already written and sold their manuscripts, it was a bit easier for them to identify their writing styles with a one-line author statement and logo. The practice of branding was something they used to help themselves stand out in a crowded marketplace, useful for both their readers and their various editors and agents. But what if you’re like me, writing across the genres, interested in all kinds of styles and formats, and fascinated by each new writing challenge you set for yourself? How can we describe our writing in a a few pithy sound-bites?

This year I want to figure out what my brand is. Not just so I have something snazzy to put on a gorgeous business card (at one time I toyed with the idea of “Romance Written in the Stars” which I still kind of like if I ever do write a genuine romance) but to help me gather in and identify all my various writing tastes and pursuits. Last night I made a list of what I need to ask myself:

What are my favorite books to read? Why? What is the unifying factor to them? What is my favorite writing style? For instance, if I never had to think or worry about marketability or selling my work, what would I write? And if I'm not writing in that genre or voice, why not? (Maybe it's time I should.)

What are my favorite colors? Favorite clothing? How would I dress if money or messy housework or conforming to a workplace dress code were no object? Do I have any personal symbols around the house or my workspace that identify me? What about favorite songs or music? A favorite painting? A favorite or preferred era in history? Where do I want to travel to? What is my favorite memory and why? Fill in the blanks: “In my dreams I am…” and “My personal statement about life is…”

I want to answer these questions over the coming year. My aim is to find a unifying theme to my work that will help me describe myself to an editor or reader in just a few words; a bio version of the “elevator pitch.” And yes, I certainly want that great business card to go with them!

So what about you? Do you have a brand? How did you find it? How do use it? Let me know, I'd love to find out more.

Tip of the Day: Consider creating your own brand. If you already have one, perhaps you might want to think of more creative ways to expand it to help spread the word about you and your writing.

Starting 2010 With a Writer's Business Plan

I like to start the new year with a business plan. Every January I put together a fresh binder that keeps my various goals, projects, and marketing materials in one place. Not only does this help me stay focused for the rest of the year, it’s a handy tool to take to classes, conferences, and pitch sessions where I can have everything I need to talk about my writing at my fingertips.

Over the years I’ve experimented with and changed the format of my plan until I now have it the way that works best for me. I've used my current arrangement for the last two years and I think it’s the one I’ll stick with. Here’s the way I have the pages set up:

1. Focus of Intention. This is the place where I state what my purpose for writing is going to be for the year. I also include what genres and styles I want to work in.
2. Vision Statement. Where do I want to be with my writing by December 31, 2010?
3. Mission Statement. What will I do to get there?
4. Objectives. What exactly do I want from my writing? This is where I state the specifics of what I want to achieve and why.
5. Deliverables. What do I currently have for sale? This can be published books, manuscripts, classes and workshops, as well as items such as marketing tools, i.e., bookmarks and postcards, or T-shirts.
6. Clients, Customers, Audience. Who am I writing for? Who is my readership? My student base?
7. Financial Requirements. What are the costs I will incur to keep writing? For instance, I will need postage, business stationery, and web site maintenance fees. Don't forget things like writer's organization fees and dues, conference and travel fees, and anything else you will need for the year. Budget accordingly.
8. Skills Needed. What do I need to learn this year? Are there classes I should be taking? Books I need to read to improve my craft?
9. Critical Relationships. Who do you know to help you along the way? Who can open doors, help you connect to other writers or even editors and publishers? Is there someone who can set up a booksigning for you, or simply spread the word that you have a published book for sale?
10. Bio Statement(s). Every submission or piece of publicity material needs a good bio statement, one that is relevant to the individual situation. That's why I like to write several bios to make sure I have one for each new opportunity as it arises. For instance, when I am submitting a request to teach at a conference, I emphasize my years of teaching beginning writers. When I am preparing a 1-sheet about The Great Scarab Scam, I want to mention that I have traveled to Egypt and have been an avid student of Egyptology for most of my life.
11. Published Work. Include everything. Newsletters, articles, even your blog. Take credit for every piece of writing that has your byline. But what if you're not published? No problem, just move on to:
12. Writing Related Achievements/Activities. Taken classes? Been a contest judge? Belong to a writer's group? This is the place to list each and every thing you have done to help yourself become the writer you are and the writer you want to be.
13. Adjectives/Descriptions of Writing Voice and Style. How would you describe your work? List at least 5 adjectives that you would want a reader or editor to know about your voice.
14. Influences/Favorite Books, Authors, Films, Etc. Consider this the long list of your Blogger or Facebook profile. Don't leave any influences out and do add any new ones from the previous year. Is there a pattern that perhaps tells you what you like to read best and therefore should be writing? Perhaps one of the most important uses of this list is to make thoughtful and realistic comparisons of your own work to other books and writers without being grandiose or sounding ridiculous: e.g., no more, "Wow! My book is just like The Exorcist for children with a touch of Gone With the Wind meets Winnie the Pooh!!"
15. Writing Goals, General. I bet you thought we'd never get to this part! But I like to leave the "goals" sections to the end of my plan. I have 3 different categories of goals. The first is my laundry list of everything I want to achieve not just this year, but perhaps during the entire course of my writing life. Naturally it is way too long, way too ambitious, but it's important to me to list all my ideas--even the nutty ones that I probably may never even start.
16. Writing Goals, 2010. This is a much more sensible and doable list. For 2010 I have only 3 goals: To polish and submit a novella I started in 2008; to polish and submit a nonfiction project I wrote at the same time; and to see my new book, Overtaken through publication by September. And of course I would love to sell the first two to a publisher!
17. Other Writing Related Goals. This is the place to list classes or conferences, groups you might like to join, literary pilgrimages you've always wanted to take. Dream big.
18. Marketing Ideas. This is a brainstorming section that I add to during the year. For instance, I list places to approach for booksignings, or lists of things I need to make or do to help sell my work.
19. Loglines for Next Five Projects. Although my goal list for the year is limited to only 3 manuscripts, it's good to be prepared with not just the loglines for these 3, but also to have the descriptions of my 2011 manuscripts at the ready in case I'm ever asked what those are.
20. Query Letters and Synopses. I like to keep copies of my various letters and synopses all in one place. For every manuscript I have for sale, I write three synopses: 1-paragraph for the query letter; 1-page that can be included with another kind of letter or that can be sent on its own; and a longer version, sometimes up to 5 or more pages that can be used when a synopsis is requested by an editor.
21. Manuscript Tracking Chart. This is a simple table I can fill in to track where my manuscripts are at any given time. Just five columns to list the date I sent the manuscript, what the manuscript is, where it went, the name of the editor it was sent to, and finally, the response.

And that's it! At the very back of the plan I like to keep a few blank pages for jotting down ideas or anything else that I want to consider adding to the plan as the months go by.
Tip of the Day: If you don't have a plan, start one now. Use or delete any of the sections I've mentioned here. Most important, create a plan that works for you. For extra inspiration, draw or collage your goals with a "vision map" to keep on or inside your front cover.

Saying Goodbye to 2009

Last post of the year and I want to thank everyone who has visited my blog and web site, added comments, and taken the time to buy and read my books. Thank you so much! I appreciate each and every one of you.

2009 was a year of huge achievements for me. The short list includes:

• Publishing The Great Scarab Scam and Better Than Perfect.
• Maintaining this blog.
• Taking a refresher clay class and becoming so inspired I bought my own kiln.
• Traveling to Frankfurt, Germany in April and Portland, Oregon in November.
• Joining Twitter (!).
• Sharing a year's worth of company and inspiration with my writing group.
• Learning all about art journals and even starting one.
• Editing an important nonfiction book for a writing client (and meeting my deadline).
• Writing all 50,000 Nanowrimo words on time and actually finishing the manuscript--hurray!

As I close out this post, I also want to say a big thank you to all the writers, artists, and mentors who have encouraged me to stay on the creative path and to never give up. I want to pass that same message on to you. No matter how difficult your day or year may seem, take at least 30 minutes out of your 24/7 to write at least one page, cut out some pictures from a magazine, or sketch a few gesture drawings. Always honor your creative spirit and never make it "second" or "third" or "last of all" on your to-do list. Wishing you a happy and safe New Year's Eve and a wonderful 2010. See you next year!
Tip of the Day: List your 2009 achievements and successes. I know you must have dozens of them. Congratulate yourself on a job well done!

Favorite Reads of 2009

My favorite books this year are mainly the ones I found at the library or bookstore by sheer chance and lovely coincidence. 2009 was also the year I probably read fewer books than at any other time in my life except for my first three when I was still illiterate. The problem was that in between publishing my own books, The Great Scarab Scam and Better Than Perfect (definitely favorites of the year!) and working full time, I was usually too tired to get beyond page one of many of the books I tried to read. A plot or subject had to be pretty compelling to get my attention this year and the following books are what pulled me in and kept me reading right through till the end.

Best Fiction: Norwegian Wood, Haruki Murakami.
I had been waiting to read this book for a long time, ten years! I found a copy at the library by accident while I was looking for an entirely different title, don’t ask me what. Seeing a few of Murakami’s books on the bottom shelf reminded me that I had wanted to read Norwegian Wood but had never got around to it. This particular library copy was a miserable, stained, dog-eared, and torn paperback I would normally pass up on hygiene reasons alone, but I wanted to read it so badly I ignored my squeamishness. Norwegian Wood was first recommended to me by some friends who belonged to a Japanese book club in Atlanta. Japanese fiction has long been one of my favorite genres. Ever since I discovered Black Rain by Masuji Ibuse as a teenager, once again perusing the shelves of a small, suburban library in Auckland, New Zealand, I’ve been hooked. I love the straightforward clean prose of Japanese authors, and I’m intrigued by their somewhat harsh, maybe even nihilistic outlook. Japan has always been a country I have wanted to travel to, perhaps because of my reading. Norwegian Wood lived up to all my expectations: dark, stark, and the equivalent of reading very pure jazz. I never wanted it to end. Now I want to go to Japan more than ever.

Best Poetry (and Nonfiction, too): Rilke and Andreas-Salome; A Love Story in Letters. Translated by Edward Snow and Michael Winkler. I love Rilke’s poetry but had no intention of buying this book until the night my book club got yelled at. For some inexplicable reason the management of the bookstore where we used to meet went ballistic that night, saying we “took up space and never bought anything.” Not true! I still dread going to my book club every month because I always come home with an armload of books. While explaining this to the manager, I picked up the nearest book in the store and said, “See? I’m buying this one right now!” I grabbed a purple sketchbook as well just to make my point, and I’ve been delighted with both purchases ever since. But boy was I mad. Still seething all the way home, I had no idea what I had bought except that it was something about Rilke. And what a something it turned out to be: a biography in letters filled with poetry, heartache, longing, and a lot of complaining. Rilke was very whiney, as well as fascinating, a genius, and a poet without equal. Lou Andreas-Salome, the recipient of his letters, was spectacular in her own right, too. Many of her letters back to Rilke are also included. This book is truly a keeper.

Best Rediscovered Classic: Wuthering Heights, Emily Bronte. This was a book club selection and when it was first announced no one other than the member who had chosen it wanted to read it. No way were we going back to tenth-grade English class and besides “we all knew the story.” Or so we thought. Re-reading Wuthering Heights was a shocking experience to say the least. When I first read it at fifteen, I thought it was romantic, rebellious, and exciting. As an adult—the book was horrifying! Hateful, spiteful, vicious characters locked in a macabre dance of fate and misogyny; I was compelled to read every line. The Brontes were freaks of nature. Where they really came from, what planet they were channeling, and how they wrote so well will be always be a mystery I’ll never be able to solve. (And I do know "Bronte" should have an umlaut over the "e." I just couldn't find how to get it there!!)

Honorable Mentions: The year wouldn’t have been complete without The Other Boleyn Girl by Philippa Gregory and The Gargoyle by Andrew Davidson. I loved both of these books. The Other Boleyn Girl was beautifully written, and despite years and years of reading books on Henry VIII and his many wives, I couldn't stop reading this one. I just had to “find out what happens” as if somehow the events of history were going to miraculously change and reveal an entirely different ending. I kept telling myself I was nuts to be so glued to such a familiar story, but Gregory’s writing is compulsive. The Gargoyle was special in that it was such a surprise: lyrical storytelling combined with the horrors of a burn ward; not a combination I would ever have thought readable let alone likeable or entertaining. While some parts were difficult to read through (warning: the descriptions of injury and pain are graphic) they were well worth the effort. A book I won’t soon forget.

Tip of the Day: It’s the holidays! Give in to your cravings and read like there’s no tomorrow. Reading fills a writer’s soul. The need to read should always be honored and respected.

Rewriting the Fairy Tale; Little Goldie

Baby Bear wanted to keep her.

“Papa,” I said, “we’ve spoiled that child. He’s had the comfiest chair, the smoothest porridge, the best bed. But I draw the line at blond girls who don’t know better than to break into a stranger’s house and mess up my housekeeping. He can’t have everything his heart desires, you know.”

Baby wouldn’t take “no” for an answer. Instead, he threw one royal fit. He was growing up and I didn’t like the look in his eyes or the way he flashed his claws--reckless and sharp as razors. He was always leaving huge marks on the door frames we’d just had varnished not two months ago.

“No,” I said, dodging those claws. “You cannot keep her.”

Goldilocks pretended to be asleep. But she couldn’t fool me. I’d seen her kind before: cunning behind those Shirley Temple curls, those dimples, those shiny Mary Janes. I knew what a girl like that could do with her “Yes, ma’ams” and “No, ma’ams.” She wasn’t coming to live with us, no thank you.

Papa Bear ignored the whole thing. Instead, he left in a huff and went back to the woods. After that, it was just me and the girl and Baby, except he wasn’t a baby anymore. Frankly, I was afraid of him. I was almost ready to give him the girl and be done with it. Then I thought of what it might be like making porridge and feather beds for the two of them and what about down the road? Who could say they’d stop at two? “No,” I said. “You cannot keep her.”

It was no good. She stayed anyway and it was just like I thought. My porridge was always cold from rushing around waiting on those two lugs and making sure everything was “just right” for Little Miss.

Things went from bad to worse. That fancy pinafore was just one long streak of mud before those long curls became as tangled as a bird’s nest. I felt sorry for her then, what with Baby Bear tormenting her day and night, bringing her centipedes and crawfish, farting and burping and pulling her hair. She was just pitiful in the end. When he got bored with her, he threw her to me while he went out to join his father.

I tried to clean her up but I was too clumsy. “Run away, little girl,” I crooned into her mossy ear. “Run away or I’ll blow your house down.”

“That’s the wrong story,” she said.

“Well, if you’re so smart, sing your own damn song.” She grabbed the brush and turned her back on me. I wanted to spit, but all I said was, “Look here, missy. You just stay out of my way and we’ll get on fine.”

A half hour later I saw her out there in the yard eating those centipedes and crawdads. The look on her face was terrible. I could tell she hated every bite but I also knew there was something she was trying to feed. Those cubs were taking their toll on her, but there was nothing I could do.

By the time the cubs were born I knew she wasn’t right in the head anymore. “Don’t you even want to name them?”

“You can call them Hansel and Gretel for all I care.”

I looked down at Hansel and Gretel. Talk about the wrong story. Gretel was as gold and wooly as a little lamb. Hansel looked good enough to eat. They sure were cute, more’s the pity when I knew what I had to do--sell ‘em and recoup my housekeeping expenses. That Bo Peep was always crying about how she’d lost her sheep, and everyone knew the Beast’s wife lived to take on lost causes. Nobody would blame me for doing a good deed. Before I could think too much about it, I bundled the cubs in blankets from Baby Bear’s own bed then carried them into town.

I took the first offer I got--a handful of beans from a woman leading a brindle cow. It wasn’t much, but the way I saw it, at least with a cow the cubs would never go hungry. I didn’t want to tell Papa about what might not be seen as the world’s best deal, so when I got home I just threw the beans out the window. Looking back, I think providence was guiding my paw.

As soon as the first stalk appeared, Little Goldie was off in a flash. I never saw a creature climb with the speed of that child. Maybe whoever’s up there will have better luck getting her tidied up and talking sense. Anything’s better than what she got here.

It’s been three weeks while I sit in the shade of my vines, everyone gone. I’ve taken the best bed for myself and my porridge always turns out perfect. Baby and Papa are off somewhere in the woods. It’s no concern of mine; they can drink swamp water for all I care. Sometimes I can almost believe there really is a place called Happily Ever After.

Tip of the Day: It’s fun to play with fairy tales, turning them upside down and inside out. Try taking one of your favorites and rewriting it to a different beat. Happy Holidays!

Where Do We Go From Here? First Round of Nanowrimo Revisions

Yay! Nanowrimo is over. Congratulations to all those who reached 50K! I managed to scrape over the finishing line on Sunday night and what a relief it was, too. But as I mentioned in my last post, despite reaching a 50K word count, Ghazal is still very much incomplete. But not for long. I’m devoting the whole of December to getting it finished and then it’s on to tackling the first stage of revisions.

Because Ghazal was based on a series of random word and photo prompts, it’s also a bit of a mess (read "total disaster area.") I have a lot of work to do and the following checklist is what needs to be done before I can move on to rewriting and wordsmithing.

1. Make sure this first draft is really finished. No matter how full of loose ends, blank space, and dangling heroines I may end up with—I want to do my best to tell a complete story. It’s too easy to hide the manuscript away because I don’t know where the story is going, and rewriting too soon or before I reach the end is a sure way to never get there. So I want to keep writing for a few weeks.

2. As soon as I know I truly have reached “The End” the first thing I want to do is analyze and flesh out my characters: who are they, do they have their correct names, where do they live, and why do I care about them? This will be the time I write up their biographies and detailed back stories, merge some secondary characters into one, and even get rid of some altogether.

3. Conflict. Do I have enough? I always ask myself three questions: What is the outer story conflict? What is the inner story conflict? And how are they resolved? Knowing the answer to these three will automatically write the bulk of my synopsis for me.

4. Setting, or is my story really where I want it to be? Why did I choose these particular locales? If you’re like me and have written huge blocks of description to help boost your word count, hey—keep those descriptions handy! What you want to do is separate them from the places where they are slowing down your action and set them aside for later. When you begin your serious page-by-page rewrite you can then chop them up and sprinkle in a few lines at a time to add color and context to your various scenes.

4. Research. I’ll make a list of everything I need to find out and where I need to go to get this information.

5. Details. Highlight all those wonderful and unique details and look for story symbols: e.g., an old umbrella, a favorite book, a child’s blanket. Items such as these can represent the story theme and should never be overlooked as “minor.” Note: If you can’t find a story symbol in the pages you’ve written or you don’t like the ones you do have, make at least one up now. Story symbols can be the basis of some of your most poignant and/or important scenes.

6. Search for a theme. Themes used to give me a lot of trouble. I never wanted to think of them, probably a leftover from being assigned too many uninspired school essays or cringing from the smug little morals at the end of clichéd children’s books. But I’ve since discovered that a good theme is simply what your characters, especially your main characters, have learned in the course of the story. The trick is to not make it obvious, with someone saying at the end of the book: “And I’ll never play with matches again!”

7. My final task is to decide on my genre. Once again, because Nanowrimo is based on writing like crazy to achieve a desired word count, it’s easy to mesh and confuse genres to the point of absurdity. Now is the time to figure out where my book will fit on a bookstore shelf. I want to say “literary” but I find I’m more drawn to “experimental” or even “graphic novel” because I’m playing with the idea of including artwork. The point is to find and settle on one genre that best describes the book and to then focus all future rewriting toward that market. Once that’s done I’ll be changing or eliminating any scenes and chapters that no longer serve that genre.

Tip of the Day: The Essential Guide for New Writers, From Idea to Finished Manuscript is my book designed to go with my series of writing workshops. Much of the book covers how to organize and plan your writing along the same lines I’ve discussed above: e.g., creating character bios, finding the conflict in your manuscript, and going to market. In many ways it's an entire workshop in a book. Check out a copy today!

Who Are You Writing For? Nanowrimo Week 4

I hope the answer is that you’re writing for yourself.
Because unlike the rest of the year, for one entire glorious month Nanowrimo gives us permission to abandon thinking about “the market.” Instead of worrying about query letter techniques or whether Aunt Edna will be offended when we use bad words in our manuscript or whether vampires are still “in” or if anybody is reading family sagas these days, we can let go and write what we darn well please. Nanowrimo is your free pass to find out what you and only you love to write about.

The other night when I was struggling to bring my word count to a reasonable level before getting too far behind, my husband asked me if I “really needed another manuscript.” Well, of course I don’t. I’ve got manuscripts coming out of my ears, closets, and overstuffed filing cabinets. Having another manuscript at this stage of my writing life isn’t the point. What I do need to learn and be reminded of is that I have the self-discipline and desire to write at all. With Nanowrimo I have the opportunity to fall in love with writing all over again because in many ways it is the writing closest to my heart.

One thing I am certain of is that if and when I reach the required 50K mark to “win” Nanowrimo this year, my story will be far from finished. I don’t just mean that it will need a complete revision and ruthless editing; I mean I won’t be writing the words “The End” at the close of November 30. The main reason for this is it has taken me most of the month to discover and learn what the heck I am doing when I sit down for my daily writing sessions. When I started this crazy Nano journey, I had a rough vision that my plot would involve the theme of symbolic life doorways and the passing of time and what it means to live a life worth living.

With the best of intentions I dutifully picked up my pen and began writing on November 1 about a character named Robert Moreno and his family’s love of tamales. Don’t ask why—it just happened that way. Maybe because there was a Mexican restaurant in the airport where I was writing at the time. From there I followed Robert until for some bizarre reason I ended up at a convent and nuns doing laundry. The manuscript got sillier and sillier, more like a comic farce than the literary masterpiece I was aiming for. But then out of the blue I started following the thread of a story about one of the young novices and my original blueprint came back to me. Everything started falling into place as I began to explore in depth what it means for a young girl to go against her parents, society, and to break away from everything she has been raised to respect and believe in. Finally, at Week Four I can say I am engaged with both my manuscript and my characters and yes, I do need them very, very much.

2010 is going to be a crazy year for me as I suspect it might be for you too. I have a new book scheduled for publication in the summer and two manuscripts I want to get into serious shape for submission. But sneaking in through the back of these plans I know I will also be working on finishing Ghazal at the same time. I’m excited that this story came into my life. Even if I don’t reach my 50K, I’ll have gained much more than I could have imagined. I’ll have gained Robert Moreno and Hillary Stuart and the kind of insights into life and love that can only be gained by writing about them.

So to those of you still pounding away at your keyboards or refilling your fountain pens, I salute you. And to those who have perhaps drifted away because you have become a little fearful or tired or bored or feeling defeated, come on—back to work! The goal is still in sight, and believe me, it’s not the 50K. It’s that wonderful story that only you could write and it’s hungry for your attention.

Tip of the day: No matter where you are in your word count, don’t give up. Your story needs you and you need your story. It just takes one word at a time and I know you can do it. Let’s go!