Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Wednesday, October 27, 2021

Introducing my Etsy Shop: Valerie Storey Designs

 

At last! I'm so happy to announce the opening 

of my Etsy Shop: 

Valerie Storey Designs

"Inspired by the past, created for today."

Earrings, bracelets, necklaces and pendants -- I have a brand! Everything is handmade by me, one-of-a-kind, never to be repeated and all with free USA shipping. 

Here's a small selection from the sixteen items I'm currently listing:


 

Although quite a few of the individual beads I've used were purchased right here in Albuquerque, many of them are from all over the world, collected during my travels to places such as Taiwan, Portugal, and Spain. I'm always looking for distinctive, unusual beads whenever possible, and often these are only available in very small quantities, guaranteeing that whatever I make from them will be one-time-only pieces.

Similar to the way I write and paint, my approach to beading depends a lot on the magic of randomness. I start with a handful of color (oh, how I love color!) and let the beads find their own way into a design often inspired by my many years spent visiting museums and galleries. Art history has always had a big influence in everything I do, inspiring my novels such as Overtaken and The Great Scarab Scam, but it's still a huge surprise to me to see how a piece will turn out: Egyptian, Etruscan Revival, mid-century modern: every bead tells a story!

One of the most surprising things to have come out of all this is my new appreciation for photography. Etsy requires a wide variety of product shots, and I have to admit the process was difficult for me to learn--I almost gave up at one point I found it so hard. But after several days of trial and error, I think I'm on the right track to figuring it all out: light boxes, satin drapery, as much daylight as possible . . . confusing at first, but like all creative endeavors, definitely worth pursuing.

Anyway, I hope you like my efforts and that you can visit my shop in time for the holidays! Over the coming weeks I'll be listing new items, so please stay tuned.

Tip of the Day: While I will always consider myself first and foremost a writer, art, beading, and working with hand-built pottery has enriched my life beyond measure. I can't imagine a day going by without at least a few minutes sketching or working on a new design for a bracelet or pair of earrings. The strongest advantage of having these varied interests is that they really do feed each other, especially when I'm stuck or hit some kind of road-block. Going back and forth between, say, a difficult scene in a particular chapter, to figuring out if blue beads look better with gold or silver findings, keeps my imagination active and open to receive the answers I need. Better than working solely on one project until you reach potential burn-out, always try to have another creative outlet ready and waiting. You'll be glad you did! 

UPDATE: Please note my shop has now moved to Valeriestorey.com

Monday, January 11, 2021

Start a Creativity Journal for 2021

 

© creativecommonstockphotos / dreamstime.com

Happy 2021! What are you going to write or make this year? Whatever it is, a good way to get started and stay on track is to use what I call a "creativity journal." Unlike a journal that records general daily thoughts and events, a creativity journal is a dedicated space solely for dreaming, planning, and keeping all of your "how to" notes and supply lists in one convenient place.

The notebook I'm using this year is the "Celeste" edition from Paperblanks and is meant to represent "a Venetian morning alight with marvels." (Sounds good to me!)

The journal is a handy 7" x 5", just right for quick thoughts as well as more serious contemplation. I especially like the elastic band (not shown) attached to the back cover that keeps the journal closed when I'm not using it. I also like the creamy, high-quality paper and the nifty pocket glued to the inside back cover, great for business cards, receipts, and oh, you know, stuff.

One of the first things I like to do with my creativity journal is divide the pages into various sections and headings that I can complete, and refer to, throughout the year. Once these sections are in place I can go back to them at any time. For instance, I have sections for each month of the year with further areas to list how I plan to fill in the weeks. Other sections are specifically to log my ongoing progress with tasks such as manuscript drafts, painting series, or maintaining my blog. My final journal pages are left blank for all those deep, meaningful questions always at the top of my mind, e.g., What do you long to make if time, money, and skill wasn't a problem? Very important issues!

More journal sections I've included in the past that you might like to try using are:  

  • A place to record accomplishments, finished projects, sales and reviews.
  • A section for how-to notes taken from books or magazine articles.
  • Areas to paste in small motivational magazine photos and quotes.
  • Pages for baby steps: things to do on a daily basis that will take me to the finishing line.
  • A place to list favorite supplies or ones I'd like to try in the future.
  • Sales opportunity pages: lists of agents, editors, craft fairs, online sales outlets
  • Pages devoted to ideas for branding, asking myself, What's my message; what's my theme?
  • A place to list possible workshops, classes, books to read, or any areas I need to research in order to accomplish my goals.
I'm sure you have plenty of other ideas for things to include in your own journal, but the one section I most enjoy is my vision board. This is something I usually spread over two facing pages, or better yet, the journal cover itself (unless, of course, I'm using a Paperblanks "Celeste" journal and wouldn't dream of pasting on a single sticker!). 
 
To make a vision board in your journal, simply start by asking: Where do I want to be by the end of the year? What kind of creative life do I want that will express my highest potential? 
 
Rather than writing out your answers, go with your intuition and fill your board with collage and artwork. Use magazine cut-outs, glitter pen doodles, fortune cookie sayings, vintage ephemera, bits of junk mail, anything that visually portrays your goals for a colorful, exciting, and satisfying year ahead.

Tip of the Day: Go slow. Take your time with your journal and remember creativity is a process. You've got a whole year ahead to fill in your journal pages with lists, plans, and ways to make your dreams come true; there's no need to rush. Some years I've had to wait all the way until December to know exactly what it was I wanted or needed to do. The main thing is to look upon your journal as yet another part of your creativity, so make it a joy to use. 

Wishing you the happiest of journal discoveries for a bright new year!

Tuesday, September 15, 2015

Got My Chop: Happy Little Cat!

Introducing: Happy Little Cat,
my new stone seal
all the way from Taiwan!
Finally getting a chance to catch up with my blog again after another long break. The reason for my absence this time has been, what else, editing. Each time I thought I was finished editing my WIP, oops, oh no, there was more work on my plate. However, I am now finished, as in one-hundred-percent finished. The final draft of  my new novel, The Abyssal Plain, is ready for submission to agents and editors alike. Which means that other than my daily freewriting (flash fiction, poetry, creative nonfiction, whining), I'm planning to spend the rest of the year concentrating on establishing "Happy Little Cat," an online studio/shop that will include visual art, pottery, jewelry, and of course, books. I'm more than excited. And as you can see in the photo above, I even got a special seal carved to celebrate my debut, although . . .

. . . there's a certain irony to finally getting my seal made.

Backstory: Prior to leaving for my trip to Taiwan, my fellow travelers and I were emailed an itinerary of our day-to-day activities. One of the things listed for the first day was to visit an art supply store where we could order carved seals or "chops" as they are sometimes called. Back in March I was pretty sure I didn't need anything remotely like a carved seal, and when we did get to the art store, I was so fixated on buying a replacement for my broken water brush (you can read about that little misadventure here), that choosing a nice rock was the last thing on my mind. Other reasons for not wanting a seal included the fact that I didn't think "Valerie" sounded very Chinese, especially when I didn't paint in a Chinese or Asian style. Or at least I didn't then.

Fast forward to this summer and post-trip when I found myself still obsessed with everything Taiwanese. I bought a book on Chinese brush painting. I bought Chinese watercolors. I studied the books I bought in Taiwan on painting trees and tigers. Somewhere in the midst of all this enthusiasm for sumi ink and bamboo pens I had the profound realization that I loved Asian art and wanted to include as much of it as I could (given my limited and "beginner's mind" skills) in my own work. At the same time I very quickly learned something was vitally missing from all my pieces: my seal!

Immediately I started regretting my decision to forego buying a seal in Taipei when I had the chance. Things reached a crisis point when I attended a reception for the New Mexico Art League and saw a stunning floral watercolor painted by our Taiwan tour leader, Ming Franz, that naturally included her seal. My husband asked why I hadn't bought one. How could I be so remiss? Or so silly? I had to get that seal.

After some extensive online research, I found a great company, Asian Brush Art. They had the stones, the carver, great pricing and a nice feel to their website that encouraged me to go ahead and place my order. The big question now, though, was what was I going to have carved on the stone? I still didn't want to use my name. That's when I had the idea to describe not me personally, but how I feel about life and art in general: I feel like a Happy Little Cat. I asked the company if there was enough room on the stone for the characters; they said yes, and ta-dah, I have my own seal at last.

The best surprise of all was that the seal came not from the company's mailing address in North Carolina, but from Taiwan! What are the odds? And not just any place in Taiwan, but from one of my favorite stops on the tour: Kaohsiung. I was thrilled.

I'm still learning to use the seal properly, experimenting with how to tap and dip it into the special red ink paste which was included with my order (I tell you, this company was great). The hardness of the stone and the creaminess of the ink are both very different from my past experiences (and failures) with rubber stamping, so I'm still in "test" mode, but I'm getting there. My best impressions so far have resulted from placing a piece of folded felt under my paper before pressing down with the seal. The sample at the top here is in on rice paper. (Expanding the size of the photo made the edges go fuzzy. They don't look like that in real life.) After playing around with the rice paper, I moved on to stamping some artwork I had recently finished using various supplies (including my trusty bamboo pen) on Arches 140-lb cold press watercolor paper:

Splash Ink Goldfish.
Sumi ink, watercolor, and gouache
on Arches watercolor paper.

Lanyang Museum, Taiwan.
Watercolor, sumi ink, colored pencil
on Arches watercolor paper.

Kwan Yin.
Watercolor, sumi ink, colored pencil
on Arches watercolor paper.

Some of the best images I was able to achieve (and of course I don't have any photos just when I need one to show you) were from using the seal on kraft paper cardstock gift tags, the same tags I experimented with last year applying collage and stick-on "pearls," (examples shown here).

So where I am now is I need to stop playing with my seal and use it for real: getting down to work to fill the shelves of Happy Little Cat Studio. It's going to take me a while to build up my inventory and then incorporate everything into my website, but it's a project I'm looking forward to. I'm also planning on illustrating some of my books for the first time, a great combination of my two favorite disciplines: writing AND painting.

For more information on the history of carved seals and their use, here's a good Wikipedia link to start with, but there are many, many other sites to investigate. My Happy Little Cat seal is carved in what is called "yin style," meaning that the characters are carved into the stone, leaving a red impression around them, as opposed to "yang style" which leaves white space around red characters.

It's also very common to use more than one seal in a painting, e.g., a "mood seal," a bit of poetry, etc., etc., and that's where things get really scary. Because I have a strong suspicion I'm going to want more seals in the future, which also describes me to a T--going from not wanting a seal at all, to now wanting a dozen. Go figure, LOL! Whatever, I love this first seal, I thought it turned out beautifully, and being the first it will always be special. Very happy, indeed.

Tip of the Day: Getting my seal was another step toward creating my "personal brand," something I first blogged about over 5 years ago (!). You can read the post here: What's Your Brand? Although you might find the idea of "branding" somewhat restrictive, it can also be a great help in defining your work to both yourself and your audience. Just for fun, brainstorm a list of 12 things you could use or do that would identify your work as uniquely yours. You might just want a seal of your own.

Thursday, September 4, 2014

Influenced By . . .


Who do you consider your literary influences? It's something I've been thinking about lately as I get ready to market my current WIP, The Abyssal Plain. Although I still have about 60 pages left to edit, I'm giving serious thought to my query letters, synopses, and anything else I can put together that can describe both my book and who I am as a writer.

Last night I made a list of all the authors I believe have had the most influence on my own work. In no particular order, they are:
  • Victoria Holt
  • Mary Stewart
  • Daphne Du Maurier
  • Gabriel Garcia Marquez
  • Ursula Undset
  • Edgar Allen Poe
  • Jean Rhys
  • Katherine Neville
  • Doris Lessing
  • Willa Cather
  • Angela Carter
  • Velda Johnston
  • Shirley Hazzard
  • Luke Jennings
  • Arturo Perez-Reverte 
  • Yukio Mishima
  • Haruki Marukami
  • Ray Bradbury
After making my list, I wanted to know what it was these particular authors had in common and/or why they appealed to me so much. I narrowed it down to these categories:
  • Language. Rich, lush, yet also straightforward in meaning. Strong sentences that when read alone could almost be mistaken for poetry.
  • Gothic suspense. Characters and plot lines filled with a sense of foreboding and the darker side of human nature.
  • Details. Dress fabrics, tea ceremony rituals, the dust on Mars--I love experiencing every little nuance transporting me into a world I can see, hear, taste, smell, and until the oven timer rings and I have to choose between burning dinner or finishing "just one more page."
  • A brooding sense of melancholy. Although I enjoy a good conclusion to a story, I've never insisted any book I read end with "happily ever after." I'm just as comfortable with  open endings, characters who end up wiser but not necessarily happier, and anything that leaves me on a philosophical note regarding human nature.
  • International and historical settings and culture. One of my favorite things about reading is the chance to travel through both space and time without leaving home. From medieval Sweden to modern-day Japan, I've gone there just on the strength of my library card.
  • Genre description: literary fiction. I enjoy reading a wide variety of genres, but I always seem to come back to what I call "literary page-turners," books that don't necessarily follow strict (or any) genre guidelines, break a lot of the "writing rules," and yet manage to hook me in so I never want to stop reading. All of the authors I've listed above fit the bill perfectly.
I'm sure there are many more connections I could make between my authors-of-influence, but for now that seems to be a good start to understanding why I write the way I do. And speaking of writing, it's time to get back to work--hoping to turn those 60 pages into a nice round zero before the end of the month!

Tip of the Day: Making a list of "where you came from" is a great exercise for developing your personal brand and marketing materials. For extra credit, why not share some or all of your list under "Post a Comment"? Inquiring minds would love to know! Happy memories, everyone--looking forward to reading your findings.

Thursday, February 14, 2013

Art Journal Tip: Illustrate Your Freewriting

Happy Valentine's Day! Wishing you all a perfectly sweet and happy day. And perhaps a little art journaling to go with it, courtesy of  Art Journal Class, My Favorite Tips and Tip #5:  Illustrate Your Freewriting.

One of my favorite parts of any day is to sit down and get into some freewriting: Don't think, don't edit, just write! But sometimes, more often than I like, it's not so easy for me to approach my drawing practice with the same carefree spirit. I think it has a lot to do with choosing my subject matter. I'll have my paper, colored pencils, nice pastels all set out and then my mind goes blank. What will I draw today? The longer I sit there waiting for inspiration, the worse the anxiety becomes. Thankfully, I've learned some great ways to overcome this kind of artist's block by looking to my freewriting as a source of ideas. These include:
  1. Once you've finished your daily writing session, circle 3-5 key nouns you may have mentioned in the piece. Now draw them, either separately or together as a still life.
  2. If you're nervous about drawing (though I hope you will soon overcome that fear!) go through a few magazines or your magazine cut-out file and choose pictures to illustrate your piece AFTER you write. This is very different from the usual way of using cut-outs as prompts and inspiration for writing.
  3. After writing, go for a walk and find something that reminds you of what you wrote about. Either draw in your journal right there and then, or simply take photos and notes so you can draw later at home.
  4. Did you write about food or were your characters eating a meal together? Why not cook or bake whatever they were having and then take a photo? You can either alter the photo or use it as a drawing reference. (Note: unless it's a baked item that needs to cool down, it's not really a good idea to let food sit out in the open too long; hence the need to take a photograph.)
  5. A mini-collage can be a quick and satisfying way to illustrate your writing. These little gems are excellent for illustrating the mood or tone of your piece.
  6. If you're feeling stuck on both the writing and the drawing, trying choosing a new theme each month and dedicating an entire journal to that theme: Spring Planting; Back to School; Winter Holidays... Add the appropriate pictures as you go through the month.
  7. Try creating the daily life of a fun--and somewhat surreal--character. For instance, the adventures of a favorite teddy bear, a pet, or one of those little wooden art mannikins. Just like the traveling gnome first portrayed in Amelie take your little creature to unexpected destinations. Write and draw about his or her experiences.
  8. Photocopy and then paste a favorite or little-known poem into your journal. Write your response--why do you love this piece so? What does it say to you? Illustrate your feelings and key images from the poem.
  9. Never feel you have to restrict your artistic expression to just pencils or paints. How about illustrating your piece by making something out of clay or papier-mȃché? Or sewing? Take photos when you are finished and place those in your journal along with your writing.
  10. Round robin journaling. If you have a group of writer or artist friends, how about sharing journals? Have each participant start an art journal, then give or mail it to the next person on the list. In turn, the next person fills in a set number of pages, and then on it goes to the next person after that. At the end of the day (or year!) everyone will have a gorgeous and surprising new source of inspiration.
  11. Try this: a writing journal you will illustrate just with pencil drawing, another just for watercolor, another just for collage, etc. This is a good way to fully explore mediums and have handy references for larger paintings. And you might end up with some publishable short stories or poetry, all pre-illustrated and ready to go.
  12. Be sure to choose good journals: ones that take water, various types of inks, and are easy to stay open while you work. It can be disappointing to have buckled pages or find your artwork has bled through to the other side of the paper, thereby making it difficult to write or draw on the back of that page.
Tip of the Day: Still not sure where to start with a combined writing and art journal? How about joining The Sketchbook Project? Not only will you be provided with a sketchbook when you join, but the wealth of inspiration offered at the site will keep you motivated to fill up much more than just one book.



Wednesday, January 16, 2013

Pinterest for Writers: 12 Ideas

My big treat to myself over the holidays was to join (at last) Pinterest.com. After several months debating if I could afford the extra time to play amongst the pins, I finally decided I couldn't afford to NOT be there.

Although I'm still a total newcomer to the site (http://pinterest.com/valeriestorey)  and still figuring my way around, I'm already convinced Pinterest is a super-helpful place for writers. Whether it's about telling your personal story visually--any story, i.e., your sense of fashion style, where you went last summer, how much you love kittens, or just explaining what your next book is about, Pinterest is a serious way to deliver your message.

I must say that at first I was intimidated by all the zillions of pictures, and I did have some trouble seeing where I could fit into the mix. But that was last week. Now I can't stop coming up with ideas for "boards": the categorized pages where you actually put up your various pictures. Repinning from other people's boards has been a great way to get started, but I can also see how much fun it must be to find original pins to add to your own boards. (Hope this doesn't sound too confusing to non-Pinterest users--but stick with it--if I can do it, you can too!)

Right now I'm concentrating on creating boards that fit in with writing, and so far I've come up with 12 ways I hope to use this creative network. I haven't made all of these boards yet, but it's nice to plan for the future! Anyway, my first choices are:
  1. A board just for my various book covers.
  2. A board per book.
  3. A board for my book trailers.
  4. My favorite books, especially those that have influenced my writing.
  5. Writing prompts--quotes.
  6. Writing prompts--pictures.
  7. Writing encouragement and inspiration.
  8. A board per work-in-progress.
  9. Favorite pieces of artwork I'd love to use in a book cover or trailer.
  10. What I'm currently reading.
  11. Literary "shrines" and famous writers I love.
  12. Favorite creative supplies: pens, journals, sketchbooks, art goodies too.
Of course I'm sure I'll come up with more than 12 ideas as I become more familiar with the site, but I think this is plenty to keep anyone happy for a while. I think one of the elements I like best is being able to pin up a "secret" board that only I can see before I'm ready to release it to the world. I did this for the Overtaken board, and I have a couple of others hidden away at the moment. Oh, dear. Addicted already. (You didn't read that.)

Tip of the Day: If you're not already a member, do consider joining, or at least visiting, Pinterest.com. I think you'll find plenty of inspiration, even if you just use it to pin images to jump-start your daily freewriting. If you do decide to join, please be sure to follow me--I follow back! Happy pinning!

Monday, January 11, 2010

What's Your Brand?

I admit I don’t have my own brand, or at least I don’t have one just yet. To be perfectly honest, I’d never even heard of the concept of author branding until a few years ago when I joined the Land of Enchantment Romance Authors here in Albuquerque, NM. The idea of having a unique one-line slogan to describe your writing intrigued me and it’s something I've wanted ever since except for one huge challenge: I can’t for the life of me figure out how to group all my writing under one cohesive umbrella or brand name.

Perhaps because the romance writers I met knew exactly the type of books they wanted to write and why, or else they had already written and sold their manuscripts, it was a bit easier for them to identify their writing styles with a one-line author statement and logo. The practice of branding was something they used to help themselves stand out in a crowded marketplace, useful for both their readers and their various editors and agents. But what if you’re like me, writing across the genres, interested in all kinds of styles and formats, and fascinated by each new writing challenge you set for yourself? How can we describe our writing in a a few pithy sound-bites?

This year I want to figure out what my brand is. Not just so I have something snazzy to put on a gorgeous business card (at one time I toyed with the idea of “Romance Written in the Stars” which I still kind of like if I ever do write a genuine romance) but to help me gather in and identify all my various writing tastes and pursuits. Last night I made a list of what I need to ask myself:

What are my favorite books to read? Why? What is the unifying factor to them? What is my favorite writing style? For instance, if I never had to think or worry about marketability or selling my work, what would I write? And if I'm not writing in that genre or voice, why not? (Maybe it's time I should.)

What are my favorite colors? Favorite clothing? How would I dress if money or messy housework or conforming to a workplace dress code were no object? Do I have any personal symbols around the house or my workspace that identify me? What about favorite songs or music? A favorite painting? A favorite or preferred era in history? Where do I want to travel to? What is my favorite memory and why? Fill in the blanks: “In my dreams I am…” and “My personal statement about life is…”

I want to answer these questions over the coming year. My aim is to find a unifying theme to my work that will help me describe myself to an editor or reader in just a few words; a bio version of the “elevator pitch.” And yes, I certainly want that great business card to go with them!

So what about you? Do you have a brand? How did you find it? How do use it? Let me know, I'd love to find out more.

Tip of the Day: Consider creating your own brand. If you already have one, perhaps you might want to think of more creative ways to expand it to help spread the word about you and your writing.